Workshop Title:

Innovative Strategies in Microeconomic Business Management


September 6, 2024 (GMT+8)


Beijing Union University


  • Business Administration
  • Accounting
  • Financial Management
  • International Business
  • Marketing
  • Human Resource Management

Workshop Chair:

Prof. Xinzhong Bao
Professor in Beijing Union University

Personal Bio:

Xinzhong Bao, a member of the China Democratic Construction Association, is a professor and currently serves as the Vice President of Beijing Union University and the Dean of the School of Management. His main research areas include financial management in innovative enterprises, operation and management of intellectual property rights, etc. He is the head of the first-level discipline of business administration, director of the Research Center for Financial Management of Innovative Enterprises, a distinguished teaching professor of Beijing's universities, a Great Wall Scholar of Beijing, and a recipient of the Beijing Pioneer Teacher Award. He also holds positions such as an expert of the Beijing Economic and Information Committee, a member of the Expert Database of the Beijing Science Committee; a project review expert for the Chaoyang District Science Committee in Beijing; an expert for project review at the Haidian District Intellectual Property Office; and a startup mentor for the national-level Xinhui Gong Mass Entrepreneurship Space, among others. In the past five years, he has presided over more than 20 key projects funded by the National Social Science Fund and Beijing Social Science Fund, as well as projects commissioned by governments and enterprises. He has published over 100 papers in journals such as SCI, SSCI, Chinese Management Science, Journal of Systems Management, Research and Development Management, Studies in Science of Science, and Journal of Management, and has authored more than 10 monographs and textbooks.

Workshop Committee Members:

Dr. Xinzhong Bao Beijing Union University
Dr. Jingjing Jiang Beijing Union University
Dr. Gongpeng Zhang Beijing Union University
Dr. Liwei Li Beijing Union University
Dr. Fan Si Beijing Union University

Workshop Description:


The proposed workshop "Innovative Strategies in Microeconomic Business Management" focuse on contemporary approaches in the domain of microeconomics as it applies to business management. This area of research is pivotal in understanding and enhancing the efficiency of individual businesses and the market mechanisms they operate within. It encompasses critical aspects such as Business Administration, Accounting, Financial Management, International Business, Marketing, and Human Resource Management. In recent years, there has been a significant shift towards integrating sustainable and green practices in these areas, aligning with broader economic management goals. This workshop aims to explore innovative methods in microeconomic business management, shedding light on how businesses can optimize their operations, finance, and human resources in an increasingly interconnected and environmentally conscious global market.


The primary goal of the "Innovative Strategies in Microeconomic Business Management" workshop is to address the pressing need for adaptive and forward-thinking management strategies in today's dynamic economic landscape. The problem at hand is the growing complexity and rapid change in global markets, which demand a more nuanced understanding of microeconomic principles applied to business management. Traditional models of business operations, financial management, and human resources are increasingly challenged by technological advancements, environmental concerns, and evolving market dynamics. To achieve this goal, the workshop will delve into recent advances in digital transformation, sustainable business practices, and global market integration. We aim to equip participants with knowledge of cutting-edge tools and methodologies, such as AI-driven analytics for market research, blockchain for financial transparency, and sustainable supply chain models. By exploring these areas, the workshop seeks to empower business professionals to innovate and adapt their strategies, ensuring their operations are not only economically viable but also environmentally sustainable and socially responsible.

Scope and Information for Participants:

Emerging Markets and Business Strategy
Innovation in Product Development
Corporate Governance in the Digital Age
Consumer Behavior Analytics
Agile Management Practices
Strategic Brand Management
Corporate Social Responsibility (CSR) in Practice
International Finance and Risk Management
Business Intelligence and Analytics
Cross-Cultural Communication in Business
Supply Chain Resilience
Business Ethics in a Global Context
E-commerce and Digital Retail Strategies
Human-Centric Business Models
The Role of Artificial Intelligence in Business
Entrepreneurship in the Digital Era
Customer Experience Management
Green Marketing Strategies
Financial Technology Innovations
Global Supply Chain Management
Data Privacy and Security in Business
SMEs and Entrepreneurial Finance
Workplace Diversity and Inclusion
Digital Disruption and Transformation
Social Media Marketing
Innovative Retail Strategies
Sustainable Investing and Finance
Leadership in a Global Context
Crisis Management and Business Continuity
Intellectual Property Management in Business
Ethical Decision Making in Business
Blockchain in Business
Innovative Human Resource Technologies
Cultural Intelligence in Business
Business Model Innovation
Cybersecurity for Businesses


Conference Room 5, Floor 5, Building 3A, North Fourth Ring Campus


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